UNITED TODAY, STRONGER TOMORROW
Creatives focused on acquisition and power shifting via paid ads; reports.
Product: Creatives, Reports
Role: Project Manager, Marketing Strategy, Designer, Information Architect
United Today, Stronger Tomorrow is a national racial and economic justice advocacy organization. UTST, in partnership with grassroots leaders and organizations in communities across the country, identifies opportunities to create and/or strengthen powerful organizing projects that improve the lives of Americans during times of crisis and recovery.
Who's it for?
Moderate and Liberal Folks Affected by Covid; Funders
Paid ads focused on acquisition and power shifting were designed to target moderate and liberal folks in rural and urban areas in key states of the US. In general, we targeted folks affected by Covid who stand to benefit from equitable policies regarding recovery, family support, and jobs. Reports were focused on existing and potential funders to get a sense of organizational progress, wins, and potential for further power shifting.
My Role
My role as a Digital Strategist and Designer was to develop strategies for paid ads to register new supporters and to power shift via targeted campaigns. As a strategist, I studied well performing ads both in the commercial and non-profit space for quality of creatives, branding, framing, and approach and devised a series of tests for our purposes. I wrote copy for the ads, designed the corresponding creatives, and set up, launched, and monitored ads, as well as generated reports on performance.
Moreover, I designed and worked closely with the Director to tailor the copy to create thorough and beautiful reports for existing and potential funders.
Creatives
The following creatives were made for Facebook paid ads running on Facebook and Instagram feeds.
Reports
